139DEC is a pilot project launched by Aleksandr Karamyshev and Marina Kononova. Two principles of aesthetics perception, the view of a man and a woman, have merged in a subtle approach to the form.
The key features of the brand are: the search for forms, experience in processing and study of textures.
In 2014, 139DEC creates a dark avantgarde store, called BadDesign139. It was the first dark concept store in Saint Petersburg. 139DEC team follows the creative part of the project, explores the field of architecture and interior design, develops the website, stylizes the shootings, supervises purchases and selects collections.